Import Text into Mysql

hello, i'm trying to import a | delimited text file into mysql using phpmyadmin's import page. a copy of the text file is at http://www.lewissuperstore.com/vehicles/vehicles.txt if it will help to see what I'm trying to import. my error says "MySQL said: Documentation
#1064 - You have an error in your SQL syntax; check the manual that corresponds to your MySQL server version for the right syntax to use near 'FRANCHISE_ID|~VIN|~LIST_PRICE|~VEHICLE_YEAR|~MAKE _DESC|~MODEL_DE"

Any help with resolving this would be much appreciated.
mysql is 5.0.22