Top White Papers and Webcasts

  • IoT brings significant opportunities for marketers by providing more data about specific areas of consumer behavior. But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the …

  • Cost savings drove much of the initial cloud adoption and data center virtualization efforts. And, for the majority of businesses, it remains a significant driver. But as IT organizations build out private and hybrid clouds, agility has become a primary motivating factor. This agility, unfortunately, comes at the price of increased complexity and an increased risk of losing data. IT organizations require a way to protect their data and maintain their agility. Read this white paper to learn how a cloud-based …