Top White Papers and Webcasts

  • IoT brings significant opportunities for marketers by providing more data about specific areas of consumer behavior. But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the …

  • Mainframe architecture has long served as the system of record for financial services data. But as data and regulatory demands evolve, continuing to rely on legacy technology is proving not only costly and time-consuming — it also stymies data innovation. Read this white paper to learn about the benefits of moving financial data from legacy mainframes, how to leapfrog relational database management systems (RDBMS), and why an operational and transactional enterprise NoSQL database is a more compelling …