Top White Papers and Webcasts

  • This IDC study assists senior IT leaders in assessing the current state of their hybrid cloud management processes, governance models, technologies, and skills to identify gaps and create a road map for better aligning the organization's management model and tools with the emerging needs of complex, dynamic self-service hybrid cloud environments. This IDC MaturityScape identifies five maturity stages for hybrid cloud management based on a set of specific people, process, and technology dimensions and outcomes. …

  • IoT brings significant opportunities for marketers by providing more data about specific areas of consumer behavior. But how can you realize the full value of IoT, and improve revenues and the customer experience? Read this paper to learn how marketers can apply event-based marketing and real-time marketing capabilities to capitalize on IoT data in the moment by pinpointing significant customer events, which then trigger real-time customer decisions. The result? Best offers delivered in real time, given the …