Hi all,
Data load on a database without indexes(only nonclustered indexes on primary keys) took appx. 45 minutes.
Data load on the same database after creating many indexes (with default fillfactor of 0%)to improve query execution time took appx. 45 minutes.
Data load on the same database after creating many indexes (with fillfactor of 70%)to improve load time took appx. 90 minutes.

Can someone see the reason for this or justify this behaviour please?

Thanks in advance,
Praveena