MIS Recognises Java based BI

Yellowfin Business Intelligence recognised among 25 rising companies that CIO’s must know about.

MIS Magazine has recognised Yellowfin Business Intelligence as a rising star with inclusion in its strategic 100 list for 2008.

The MIS Strategic 100 provides a snapshot of the international, domestic and soon-to-be-big technology vendors battling it out for market share. It also gives an indication of which technology trends are being taken up by enterprise organizations in a variety of industries and, just as tellingly, those that are not.
Yellowfin’s inclusion in the 2008 list as a rising star is a signal to the industry that the established views of BI are being challenged by innovative companies. Location Intelligence, embedded BI, intuitive drag and drop user interfaces and flexible data access are some of the reasons for Yellowfin’s rapidly growing international customer base.

In judging the top 25 Rising Stars; MIS states, These are often young companies, but ones that show signs of seriously influencing the way technology is bought or deployed. Many of these companies can expect rapid growth, to make acquisitions, be acquired, or otherwise significantly increase their presence in the marketplace over the next 12 months. This is an early warning to take note of companies that are already impressing savvy CIOs.

Business intelligence is infamously complex and is seldom hailed as a complete success, thanks to the intricacies of configuring and operating this class of software.

Yellowfin’s chief executive. Glen Rabie, says, "Our entire business has been built around the belief that business intelligence should be easy".

The approach seems to be working. "The last 12 months has been a time of tremendous growth," Rabie says."We have been busy developing our partner network and, although the company is based in Australia, 75 to 80 per cent of our business is overseas, because the markets are so much bigger there. We work almost exclusively with partners for sales, distribution, consulting and software services. These are either resellers or OEM [original equipment manufacturer] partners that embed Yellowfin into their applications."

Customers include Ingres, Kyocera Maruzen, LogicaCMG, Progress Software, Sybase and Zensar, Telstra, Pacific Gas and Electric Company, 2Wire, Alterpoint, Zellegpharma, Transurban.

Other highlights are the July 2008 release of Yellowfin BI 4.0, which adds new mapping tools and a cross-selling strategic partnership with Sybase.

Rabie calls the company's new opportunity "pervasive BI".

"I believe the biggest change will be the emergence and dominance of embedded BI. Embedded BI is needed to support the thousands of business workers who want access to BI when they are working within an application for transactional purposes - they do not want to access an alternate application for their reports and data. It is this area of embedded BI that is going to make BI pervasive, bite-size, tailored to the business process and rich in collaborative functionality."

To qualify for the list, the companies must have a significant presence in the market and derive a large portion of their revenue from outside their domestic markets. Yellowfin, beat out, fierce competition to make it onto the list of the most strategically important operators, nominated and judged by MIS editorial teams internationally.